Wheelhouse Productions

Wheelhouse Productions makes European and Australian feature films and television, out of Paris and Sydney. In January 2018 it was new, had a producer's reputation behind it, and nothing else — no mark, no site, nothing to send a financier.

The identity came first: three creative directions, one taken through to the finished work, and a logotype where a camera aperture stands in for the O. It was delivered the way an identity has to be to survive real use — CMYK for print and RGB for screen, vector alongside raster so it works on a business card or a title card, plus a short animated version for the web, with worldwide rights assigned.

Then the site: WordPress with a custom child theme, in French and English throughout, responsive, and built so the producer could add a project without calling anyone.

It is still running — the company kept publishing through it, and the work continued in a smaller way into 2020. The mark on the site today is a later one, not ours. The aperture logotype on this cover is the file the theme shipped with.