VOLVIC

VOLVIC launched the Eco Bouteille 3L in 2010 — a large bottle made with less plastic, sold on that fact. Edelman's Paris office ran the campaign, and a campaign like that lives or dies on whether the message reaches anyone.

The piece we built was the email service behind it: the thing that sends the campaign mail, renders it so it survives the clients people actually read mail in, and handles the sign-up form on the other end. Back-end and front-end both, freelance, through the agency rather than for the brand directly.

One month, in May 2010. It is listed because a global agency and a household brand are a real credential, not because there is much to say about a month of work. Nothing from it survives — no repository, no screenshots, no numbers — and nothing has been added to make it sound larger.